For those that haven't seen this campaign by Nokia - the unloader - it's worth a look. Nokia are looking to promote their phones - the E66 and E71 which allow the user to view, edit and print documents - and part of that promotion is to allow office workers the satisfaction of destroying boring documents. Take a look at this short Unloader video to explain more.Whether you think of it as a brilliant piece of innovative marketing or as a rehash of a combination of the Honda Cogs ad and the the Mentos intern idea - I'll leave that up to you.
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